CASE STUDIES
Case Study 1
UK financial services firm with an AUM of over £700m. The brief was to source principals, owners and revenue managers at Hotel Groups and Real Estate Developers across Europe What we’ve done: Implemented and built a well organised CRM Researched and identified key prospects Created curated prospect lists Created campaign copy Built a compelling lead magnet Conducted systematic outreach to executives within target firms Results: Introduced 138 owners or C-Suite executives in 6 months. Pipeline of over £30m of potential deals where the client is confident of progressing to close. Played important role in strategic direction of the client firm in a challenging market. The client says: “We were referred to Opus as a team who can get a job done at a reasonable cost, and that was important as we've worked with fund raisers and capital allocators who've not delivered. James and his team have impressed us with how they think about a problem and implement solutions.”
Case Study 2
Fast growing UK specialist consultancy. The company provides services including digital transformation to major international companies, as well as governments. Our client works on larger transformation projects, where the minimum project value typically exceeds £10m. What we’ve done: Implemented and built a well organised CRM Researched and identified key prospects Created curated prospect lists Created campaign copy Built a compelling lead magnet Conducted systematic outreach to executives within target firms Results: 17 qualified leads in first 4 months Pipeline value of £5m Introduced decision makers at 8 out of 10 of the client’s top target firms Client increased team size from 1 to 3 Seats inside 4 months The client says: “I was sceptical when you first approached us. I’d never had any leads from my own outreach. I was impressed by the data-driven approach, and level of thought that went into the campaign.”
Case Study 3
Silicon Valley based tech firm. The company provides management and security SaaS to companies turning over $100m or more. The brief was to introduce key decision makers at the world’s leading financial institutions, critical infrastructure projects, and major global manufacturers. What we’ve done: Implemented and built a well organised CRM Researched and identified key prospects Created curated prospect lists Created campaign copy Built a compelling lead magnet Conducted systematic outreach to executives within target firms Results: Introduced 24 senior executives at major global companies in a single month Created significant opportunities in every target vertical within the first 3 months Played important role in Series A fundraising by demonstrating enthusiasm for product The client says: “Very impressive. You had the courage to advocate a different approach from the one I would have taken. The results speak for themselves. Well done.”
Case Study 4
The business provides data integrity and hardware recycling services to corporations, governments and institutions. An early client of Opus, the sales director is experienced with outsourced sales. His background managing large outsourced sales teams allowed him to make an informed assessment of the Opus prospecting system. What we’ve done: Integrated into the company’s existing sales structure. Working alongside their internal sales team. Provided extensive research and list building. Conducted systematic outreach across email and LinkedIn. Worked with the company CRM Results: 90 leads in first 10 months, converted to 30 customers and 47 deals. Client increased team size from 1 to 4 Seats. Client also increased the scope of work, to include marketing support. The client says: “Opus have developed one of the most comprehensive sales prospecting systems I’ve come across. It’s systematic, well thought out, and most importantly, it generates leads. Our experience has encouraged us to increase our engagement with Opus twice already. We anticipate doing so further in the future.”