The 5 keys to successful marketing messages
There are 5 key things any business looking to optimise its sales and marketing should strive to communicate. The more effectively these...
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The unique selling proposition (Part 2)
What is a unique selling proposition, and why should you have one? A unique selling proposition answers the question every potential...
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The unique selling proposition (Part 1)
Our last post touched on the problem facing many businesses: the apples to apples comparison. Businesses go to great lengths (and...
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The problem facing professional services firms
Professional services firms are merging or being acquired in Private Equity roll-ups. Competing with the major national and international...
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The Irresistible Offer
Whatever industry you are in, whatever products or services you sell, you must have an irresistible offer. Similar to any great sales...
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