There are 5 key things any business looking to optimise its sales and marketing should strive to communicate.
The more effectively these things are communicated, as a cohesive whole, the better your sales and marketing results will be.
These are:
A unique selling proposition
A unique value proposition
An offer your audience can’t refuse
A unique experience proposition
A unique safety proposition
Each of these alone has a potent impact on results. Put them together, communicate them clearly across multiple channels and platforms, and your business will grow like a weed.
Our next 5 posts will look at each of these in turn: what they are, why they are important, and where to start in creating them.
Contact us to find out more!