Our last post touched on the problem facing many businesses: the apples to apples comparison.
Businesses go to great lengths (and expense) to provide content, create elaborate websites, and drive traffic to their pages.
But when the traffic gets there, and they have the fleeting attention of their audience, they present a message that looks just like every other company in their sector.
They don’t give the audience a reason to choose them, over and above every other option available.
Sales and marketing success starts long before any email is sent, post written, or graphic created.
It starts with creating a clear selling proposition (even for professional services firms) that places the business in a category of one.
Our next post will start to look at the fundamentals that need to be in place before starting to sell or market. Subscribe to make sure you don’t miss it.
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